SEARCH RESULTS

Our Luxe Mother's Day arrangement was a HIT!! BUT...Was it profitable? Mother's Day is one of the biggest events on a florist’s calendar. The shop is buzzing, orders are flying in, and emotions are high, but once the last bouquet has been delivered and the petals settle, there’s one crucial task left: Review your numbers. As tempting as it is to breathe a sigh of relief and move on, this is the most important time to stop, reflect, and document EVERYTHING while it’s still fresh in your mind. Here’s why it matters : When you take the time to evaluate what worked (and what didn’t), you’re setting yourself up for a smoother, smarter, and more profitable Mother’s Day next year. The notes and insights you capture now will become your roadmap for success. What you should be recording : Best sellers:  What products flew out the door? Slow movers:  What didn’t sell as well as expected? Profit margins:  Which products or packages gave you the best return? Sales performance:  Did you hit your goals or fall short? Calculate the percentage increase or decrease  in sales compared to last year. Team feedback:  Was your staffing level right for the workload? Marketing performance:  What strategies drove orders—email marketing, social posts, local ads? Customer feedback:  Were there any common praises or complaints? Operational wins and challenges:  What processes worked well? Where were the bottlenecks? Set KPIs ( Key Performance Indicators ) for next year Once you have all this information, use it to set meaningful goals for next year: Revenue targets Profit percentage goals Stock and supply ordering limits Turnaround times for pre-orders and delivery Customer satisfaction benchmarks By setting these KPIs NOW , you’re not only building a stronger business, you’re saving yourself time, stress, and money in the future. Final Thought: Floristry is creative, emotional, and joyful—but it’s also a business . The more data you collect and analyse, the more confidently you can make decisions. So take an hour. Grab your laptop (and maybe a leftover sweet treat from the weekend), and start!! Next Mother’s Day, you’ll be so grateful you did! Need help building a post-Mother’s Day review template or tracking sheet? Reach out We would love to share how we do it at The Real Florist. We would love to hear from you and share how we do it at The Real Florist

Why Flowers for Mum This Mother’s Day? (And Why Buying Local Matters More Than Ever) The Real Florist Premium Bouquet There’s something timeless about giving flowers for Mother’s Day. It’s not just about the beauty of a bouquet—it’s about what those blooms say. They say: “Thank you for every late night, early morning, and all the love in between.” “I see you.” “I appreciate you.” “You’re blooming amazing.” Flowers carry meaning in a way words sometimes can't. Whether it’s the soft sweetness of a pastel posy or the bold joy of a vibrant bouquet, they reflect Mum’s unique personality and the love you hold for her. And when those flowers are grown and designed locally? That love grows even deeper. Why Is Local Support Important? Supporting local florist isn’t just a feel-good moment—it’s a powerful choice. When you buy local: You support local families and creatives who pour their heart into every arrangement. You choose fresher, longer-lasting blooms that haven’t travelled thousands of kilometres to get here. You keep your community thriving, from local growers to artisans who help craft beautiful Mother's Day hampers. You reduce your environmental impact by cutting down on flower miles and excessive packaging. At The Real Florist, our arrangements aren’t just pretty—they’re personal. Every stem is selected with intention, every bouquet wrapped with care, and every order is made with your mum in mind. Whether she’s a classic rose lover, a wildflower wanderer, or a native bloom queen, we’ve got something that will speak straight to her soul. This Mother’s Day, give flowers that tell a story—your story. Celebrate Mum with blooms as real, beautiful, and strong as she is. Pre-orders are open NOW ! Let’s make sure Mum’s day is blooming brilliant Spoil your beautiful Mum whilst supporting local with The Real Florist

Studies have shown that adding flowers and greenery to the workplace can have a positive impact on staff and customers. Simply adding some greenery in the form of flowers or indoor plants can have major positive benefits for employees and their organisations. So what are the benefits of flowers in the workplace? - They help to reduce stress (who doesn't need that at work!!) and boost mood. - They help to increase productivity and creativity. - They brighten your office space. - Studies have shown that both men & women have 30% fewer sick days when their work environment includes flowers. - Most importantly, they're pretty to look at! We spend so much of our days, sitting at our desks, it makes perfect sense to want to create a beautiful office space. And what’s even more conducive to productivity than a beautiful, clean desk? Some calming, peaceful flowers. Every singe arrangement we create is made to order, we want to understand your brand, your clients and your space to create the perfect arrangement for you that suits your aesthetics. Browse our corporate collection today or send us an email to discuss your corporate flower needs.

In today’s digital age, reviews play a crucial role in shaping the success and reputation of businesses. At The Real Florist Albury, we understand the profound impact that customer feedback—both positive and negative—can have on our operations and community. Whether you’ve had a fantastic experience or faced challenges, sharing your thoughts is essential. Here’s why leaving a review matters and how it benefits everyone involved. Help Businesses Grow and Improve Reviews provide valuable feedback that helps businesses understand what they’re doing well and where they can improve. For us at The Real Florist, your comments guide us in enhancing our floral services, refining our customer interactions, and ensuring that we continually meet your expectations. Constructive criticism, when shared thoughtfully, is an opportunity for growth and improvement. Support Local Businesses Leaving a review is a powerful way to support local businesses. Your feedback not only helps us improve but also informs other customers about our services. Positive reviews can attract new customers who are looking for trusted and reliable businesses in their community. When you share your positive experiences, you contribute to the success of local businesses like ours. Build Trust and Transparency Honest reviews build trust and transparency between businesses and customers. At The Real Florist, we pride ourselves on being open and accountable. By sharing your experience, you contribute to a culture of transparency that fosters trust. Customers are more likely to engage with businesses that have clear and genuine feedback from their peers. Enhance Customer Experience Your feedback helps us tailor our services to better meet your needs. If there’s something we’re doing right, we want to know so we can continue providing excellent service. Conversely, if there’s an area where we fell short, we appreciate the opportunity to address and rectify it. Your reviews directly influence how we enhance the overall customer experience. Acknowledge Great Service Leaving a positive review is a wonderful way to acknowledge and reward great service. If a team member at The Real Florist went above and beyond to make your experience memorable, your review is a meaningful way to recognize their efforts. Positive reinforcement not only motivates our team but also helps them understand what they’re doing right. Help Others Make Informed Decisions When people are looking for floral services or any other business, they often turn to reviews for guidance. By sharing your honest opinion, you help others make informed decisions. Your feedback provides a real-world perspective that can be incredibly valuable for someone considering whether or not to choose a particular business. Foster Community Engagement Reviews create a dialogue between businesses and their customers. They foster a sense of community engagement where feedback is valued and acted upon. At The Real Florist, we see reviews as a way to connect with our customers and engage in meaningful conversations that benefit everyone. Share Your Thoughts with Us Thank you for your support and for taking the time to share your thoughts. Your feedback makes a difference!

I Feel hypocritical with the Language of Sustainable Floristry ...but we're trying our best (and getting better every day). Let’s be REAL for a second — using words like sustainable, ethical, and eco-friendly in the world of floristry can feel... a little sticky. On one hand, we love nature! We literally work with flowers every day. But on the other hand? The floristry industry can be surprisingly unsustainable. Imported flowers. Plastic wrap. Foam that lives longer than we do.... Yikes . So yeah, sometimes I feel a bit hypocritical throwing around the word “sustainability.” But here’s the thing: We do care . A lot . And we’re making conscious choices to move in the right direction — even when it's not the easiest, cheapest, or most convenient path. At The Real Florist, we're approaching sustainability from three angles: 1. Environmental Sustainability We’re cutting back on plastic, using the plastics out flowers are delivered in as repackage. We are rethinking our materials, choosing vases with natural stems over foam-based arrangements, buying local blooms whenever we can. Teaching foam free alternatives with our educational courses. Foam free installation made by The Real Florist Intermediate Floristry Course students. 📷 @rachelemmilly Is it perfect? Nope. But is it better than doing nothing? Absolutely. 2. Ethical Sustainability We want to know who grew our flowers, how they were treated, and whether they were paid fairly. We’re choosing suppliers and growers who share those values — even if it means saying no to cheaper options. 3. Economical Sustainability Let’s not sugarcoat it — doing the right thing can cost more. And we’re a small business trying to keep the lights on and our flowers cold. We’re finding ways to make ethical choices that also allow us to stay in business and support our team. It’s Not About Perfection — It’s About Progress We choose ethics over convenience as often as we can. We reuse. We recycle. We talk to our growers. We offer sustainable alternatives to our community like our Nude Blooms -the option for unwrapped flowers with a DISCOUNT #NUDEBOOMS for being a reduce, reuse, recycle legend, locally grown Market Bunches or foam free installations at our weddings. Foam free wedding of Caitlin and James using reused milk creates and chicken wire But let's be honest, we haven’t figured it all out yet. Because sustainability isn’t a destination — it’s a direction. So yes, sometimes we feel a bit hypocritical using the “ s-word .” But we’d rather be awkwardly honest about it than greenwash our way through it. Thanks for sticking with us, cheering us on, and choosing and trusting us at The Real Florist whist we design your flowers with our best conscience in mind flower lovers. Custom designed foam free arrangements by 'The Real Florist Albury'

Traditionally, the red rose has a very clear meaning, it says loud and clear “I love You”. Red roses have been the symbol of love since ancient times—way before Tinder was a thing! In ancient Rome, lovers would exchange roses to express their affection, probably because, and lets be honest, they probably were not really looking for a lover full of personality lol. According to legend, the first red rose grew from the blood of Venus, the goddess of love. Talk about a dramatic backstory! Roses are  the original and most popular choice of flower for Valentine’s day. If you want to tell someone you love them, a red rose usually does the trick. So do you need Red Roses this Valentine's Day? In our humble florist opinion, the answer is a resounding NO! Unless, of course, you want to be just like every other love-struck Romeo out there. Who wants to blend in with the crowd when you can stand out like a flamingo at a penguin party? Your lover wants to know that you know them, like, A modern arrangement of deep reds, maroon, and pink seasonal flowers will tell your lover that you're thinking of them—and that you have a flair for the dramatic! Plus, a locally made gifts and most definitely a sweet treat with a personalized card message can fill in the blanks. Just remember, “I love you” is great, but “I love you more than pasta” might just seal the deal! Flowers can deliver so many different messages: "I love you as much as pasta" "Meow, purr purr, meow." "Let put our TULIPS together" "You give me butterflies and boners" " Happy V Day. P.S - your V makes my D happy." Pre-orders are now open for Valentine's Day via our beautiful website. Get your orders in NOW ! You can now place pre-orders for Valentine's Day on our stunning website! Don’t wait until the last minute like that time you tried to impress your date with a bouquet of dandelions. Submit your orders today and let’s make sure your love life doesn’t wilt faster than a red rose in a sauna!

If you are a small business owner, or have worked in a small business, I am sure you can agree that the environment was DIFFICULT in 2024! Inflation pressures, changes in consumer spendings, supply changes and disruptions, labour shortages and the inefficiencies of higher wage costs vs employee competence, all contributed to a year full of trials and tribulations in the retail world. Notably so, as a floristry business owner, where logistics and minimal profit margins are always a challenging part of running a successful business, 2024 was a struggle!! However, the businesses that survived and thrived all had a particular skill set in common, RESILIENCE  But what does RESILIANCE in business even mean? Well, Resilience means embracing failure as part of the journey, not as the end. It means learning from tough times, staying focused on our goals, and finding innovative ways to move forward. Every challenge we face is an opportunity to grow stronger, wiser, and more determined.   Now I am sorry if you are offended by curse words... however, this florist mumma is a bit of a potty mouth, I am about to use a big bad one, the "C" word.... COVID!! As a business owner or employee did you have to or choose to pivot your business, your ambitions or your dreams in COVID???  Well, do you know what that took? It took a hell of a lot of RESILIANCE!! Although through some gritted teeth and most definitely alot of tears we all proved to ourselves how strong and resiliant we really are. As business owners, we often face unique challenges. However, for me personally and alot of the business owners I am lucky to be surrounded and supported by, the life of women in business can be particularly challenging!! From balancing family responsibilities to breaking through barriers in male-dominated industries, our road is rarely easy but resilience really is our super power.  Since COVID there has been a 24% rise of women directors, founders, co-founders, managers and just general kick ass passionate women, and that is three times the amount of our beautiful (however generally speaking, differently experienced) counterparts 😉 Women standing up to do what we really love, in my experience, are the heart centre of the business community. #yeahthegirls 💪🏼 In small business, the challenges may seem overwhelming at times, but with resilience, we turn obstacles into stepping stones. To stay resiliant in these trying times, we need to learn to lean on the controllables within our own individual frameworks. And once we feel back in control, we lean back out because outside of our framework, that is where the real magic and GROWTH really does happen!!  It is normal to sometimes feel out of control, stuck and defeated in business, but by grounding ourselves and leaning into our RESILIANCE we become not just survivors but leaders, we inspire others to push through their own difficulties and WE create OUR OWN path to success. So, let’s continue to support and empower one another, knowing that with resilience, there is no limit to what we can achieve in 2025 and beyond. The team at The Real Florist looks forward to doing it with all of you! 💐❤️ #resilianceinbusiness #smallbusiness #floristry #floristrybusiness #floristcoach

How to get the most out of your flower budget If you're looking to make the most out of your flower budget, there are several tips and tricks you can use to get the most bang for your buck.  Here are our top suggestions: Shop in season : Flowers that are in season are generally less expensive and easier to find. Do some research on what flowers are in season during the time you need them and choose those, or be directed by your florist, have a concept in mind and let them direct you to the best flower choices to match your concept. Don't overlook foliage : Adding foliage to your floral arrangements can help fill them out and make them look fuller. Look for inexpensive greenery options like eucalyptus or Italian ruscus. Consider non-traditional flowers : Instead of going for the classic roses or lilies, consider using non-traditional flowers like wildflowers or succulents. These can often be less expensive and add a unique touch to your arrangements. Use flowers as dual-purpose decor : If you're using flowers at your ceremony, for example an arbor piece, consider using those flowers as reception decor as well. Assign someone the job of moving your flowers from the ceremony to the reception Repurpose flowers : After your wedding day, gift your flowers to the Mother of the Groom, Mother of the Bride and other significant guests as a special gift or dry them out for a long-lasting display in your home. Shop around and do your research : Don't be afraid to compare prices at different florists. Do not ask florists to compete against others' quotes, but don't be afraid to do your research, compare the pricing and make your own decisions. Make your own bouquets : maybe your florist of choice offers a Bridal Bouquet Arranging workshop, like The Real Florist Bouquet Class. Gather your bride tribe, break open the bubbly and be guided by a qualified florist to create your own bridal bouquet. Ready to talk all things wedding, budget and flowers - get in touch today to meet with The Real Florist Wedding Consultant.

As the event season approaches, it's time to start thinking about how to make your gatherings truly unforgettable. Whether you're planning a wedding, corporate function, birthday celebration, or any other special occasion, incorporating flowers into your event can transform it from ordinary to extraordinary. At The Real Florist, we're here to share why flowers should be a key element in your event planning and how they can elevate your experience. 1. Set the Perfect Ambiance Flowers have an incredible ability to set the mood and create a welcoming atmosphere. From the soft elegance of roses to the vibrant energy of sunflowers, each bloom can evoke different emotions and themes. Imagine walking into a venue adorned with lush floral arrangements that perfectly complement your event's theme—it's an experience that will leave a lasting impression on your guests. 2. Personalize Your Event One of the most exciting aspects of floral design is the ability to tailor arrangements to reflect your personal style and preferences. At The Real Florist, we work closely with you to understand your vision and create custom arrangements that align with your event’s theme, colors, and overall vibe. Personal touches like bespoke floral centerpieces or customized bouquets can make your event uniquely yours. 3. Enhance Photographic Moments Flowers are not just a visual delight; they also play a significant role in photography. Beautiful floral arrangements provide stunning backdrops and focal points, enhancing the visual appeal of your event photos. Whether it's a bouquet for the bride, a centerpiece for the dinner table, or floral decorations for the venue, flowers can make your memories even more special. 4. Freshen Up the Space A well-chosen selection of flowers can bring freshness and vitality to any event space. They add a natural element that contrasts beautifully with modern decor and can even help to mask any less desirable odors (carpet after a few too many dance floors spills). Fresh flowers create a sense of renewal and can make any venue feel more inviting and vibrant. 5. Create a Sensory Experience Flowers are not only visually stunning but also aromatic. The gentle fragrance of fresh blooms can enhance the sensory experience of your event, adding another layer of enjoyment for your guests. Imagine a venue filled with the delicate scent of lilies or the sweet aroma of peonies—it's an experience that goes beyond the visual. 6. Symbolize Meaningful Moments Different flowers have various meanings and symbolisms, and incorporating them into your event can add a layer of significance. From symbolizing love and passion with red roses to representing new beginnings with lilies, flowers can convey messages and sentiments that resonate deeply with you and your guests. Let The Real Florist Bring Your Vision to Life As experts in the field, The Real Florist is dedicated to turning your floral dreams into reality. Our team of skilled florists is passionate about creating breathtaking arrangements that reflect your style and enhance your event. We pride ourselves on attention to detail and customer satisfaction, ensuring that every floral element is perfect. As you prepare for the upcoming event season, consider the impact that flowers can have on your celebration. Contact The Real Florist today to discuss your floral needs and let us help you make your event truly spectacular.

Flowers have an innate ability to captivate us with their vibrant colors, delicate petals, and enchanting fragrances. As a florist, we understand the profound impact that flowers can have on special moments in life. Whether you're celebrating a joyous occasion or conveying heartfelt condolences, the right bouquet can speak volumes. The Language of Flowers Did you know that flowers have their own language? Dating back to the Victorian era, each flower carries symbolic meanings that can add depth and sentiment to your message. For instance, roses symbolize love and passion, while lilies signify purity and virtue. Understanding these meanings can help you craft a bouquet that conveys exactly what you want to say. Choosing the Right Flowers When selecting flowers, consider the occasion and the recipient's preferences. Are you celebrating a birthday, anniversary, or graduation? Perhaps you're sending get-well wishes or expressing sympathy. Different flowers evoke different emotions, so it's essential to choose blooms that align with the sentiment you wish to convey. For romantic gestures, roses are timeless classics that never fail to impress. Their velvety petals and sweet fragrance speak of love and admiration. For a friend or colleague, cheerful sunflowers or vibrant daisies can brighten their day and spread positivity. Arrangements that Speak Volumes At The Real Florist Albury, we specialize in creating stunning floral arrangements that tell a story. From elegant bouquets to intricate centerpieces, each arrangement is crafted with care and creativity. Our skilled florists combine different blooms, textures, and colors to create harmonious designs that leave a lasting impression. Consider the season when choosing your flowers. Spring brings a burst of tulips, and daffodils, while summer boasts an array of roses, peonies, and hydrangeas. Fall's rich hues of chrysanthemums, dahlias, and sunflowers add warmth and depth to any arrangement. For Australia's winter, embrace the elegance of native blooms like banksias, kangaroo paws, and waratahs, along with imported flowers such as orchids. Beyond Blooms: Personal Touches Enhance your floral gift with thoughtful additions such as a handwritten note, a box of gourmet macarons, or a locally made candle. These personal touches show that you've put extra thought into creating a meaningful and memorable gift. Expert Advice and Care Tips Once you've chosen the perfect bouquet, it's important to ensure it stays fresh and vibrant. Our florists are here to provide expert advice on flower care, including tips on watering, trimming stems, and displaying arrangements to maximize their beauty and longevity. Celebrate Every Moment with Flowers Whether you're celebrating a milestone, expressing gratitude, or offering comfort, flowers are a timeless way to convey emotions and create cherished memories. At The Real Florist Albury, we're dedicated to helping you find the perfect flowers for every occasion. Explore our collection of exquisite blooms and discover how flowers can transform ordinary moments into extraordinary memories. Let us help you celebrate life's special moments with the beauty of nature's finest creations. Visit www.therealflorist.com.au today and let the journey into the world of flowers begin. Embrace the beauty, express your emotions, and make every occasion unforgettable with flowers from The Real Florist Albury

Why don’t we offer one on one workshops? Why are our workshops always groups of like minded people gathering together to learn new skills and grow? Group learning has numerous benefits that can greatly enhance the learning experience. One of the most significant benefits is the opportunity for students to learn from each other. Collaborating with peers can lead to a deeper understanding of the subject matter, as students share their perspectives and insights. This process can also help students develop critical thinking and problem-solving skills. Another advantage of group learning is the opportunity for students to develop social skills and have fun doing so! By working with others, students can improve their communication, leadership, and teamwork abilities. These skills are valuable not only in the classroom but also in the workplace and in life.  Group learning can also promote a sense of community and support among students. It can create a positive learning environment where students feel comfortable asking questions, sharing ideas, and seeking feedback. This can lead to increased motivation and engagement, as students feel more connected to their learning and their peers. Finally, group learning can be a more efficient use of time and resources. Rather than relying solely on the teacher for instruction, students can help each other and work collaboratively to achieve learning objectives. This can save time and allow for a more personalized and student-centered approach to learning. Overall, group learning has a multitude of benefits for students, including enhanced learning outcomes, social skill development, community building, and efficient use of time and resources. So get your people together, gather in our beautiful workshop space and learn a beautiful new skill together!

At The Real Florist Albury, we understand the importance of commemorating a loved one's life with dignity and grace. Our funeral flower offerings are meticulously crafted to reflect the unique spirit and essence of those we hold dear. ​ Our Offerings Include: ​ 1. Sympathy Wreaths: Elegant and solemn, our sympathy wreaths are crafted with care, using a selection of serene blooms and greens. They serve as a poignant tribute to the memory of your loved one. ​ 2. Casket Sprays and Covers: Designed to adorn and honor, our casket sprays and covers are created with the utmost respect and attention to detail. Each arrangement is tailored to convey comfort and solace during this difficult time. ​ 3. Floral Arrangements: From traditional arrangements to custom designs, our floral experts will work closely with you to create a tribute that resonates with the personality and life of your loved one. ​ Why Choose Us? Personalised Service: We understand that every tribute is unique. Our team is dedicated to listening to your preferences and ensuring that every detail is meticulously executed. Quality and Care: Using only the freshest flowers and finest materials, we guarantee that each arrangement meets our high standards of quality and craftsmanship. Compassionate Support: We are here to support you during this emotional journey. Our compassionate staff will guide you through the process, offering empathy and understanding every step of the way.   Contact Us For more information about our funeral flower offerings or to discuss your specific needs, please contact us at 0498 661 091 or therealflorist@gmail.com .   Let us help you honor your loved one with dignity and beauty through our thoughtful floral arrangements. ​ At The Real Florist, we are honored to be a part of your journey of remembrance and tribute. Albury Funeral Flowers