This year marks six years of The Real Florist in our beautiful Albury CBD. When I opened the doors, I had a dream, a whole lot of determination and a passion for creating meaningful connections through flowers. What I didn't have was a crystal ball to show me what the next six years would look like. I've now spent 12 years working for myself, but nothing quite compares to running a multifaceted retail business with staff, customers, stock, deadlines, opening hours and all the

Saying goodbye to someone you love is never easy, and when it comes to funeral flowers, we don’t believe it should feel like ticking a box from a catalogue. At The Real Florist, we believe funeral flowers should feel personal. They should reflect a life, a personality, a memory, a story. Because the truth is, your people were never generic. Their flowers shouldn’t be either. Some people loved soft neutrals and simplicity. Others were vibrant, colourful and impossible to miss.

Mother’s Day is more than just a date on the calendar — it’s a moment to pause, reflect, and celebrate the women who have shaped us, supported us, and loved us endlessly. And when words don’t quite feel like enough, flowers step in to say everything. If you’re searching for the perfect Mother’s Day flowers in Albury , here’s how to choose something she’ll truly feel. Why Flowers Are the Most Meaningful Mother’s Day Gift Flowers aren’t just beautiful — they’re emotional. They

I love what I do. I really do. And if you know me, you know I LOVE love. That’s why over the last 16 years I have loved being a wedding florist! Truly. The excitement. The giddy planning. The dreaming. The building of something that exists for one day, but is remembered forever. When I looked at the numbers of doing between 30-40 weddings a year, add in a year where my incredible team took on 52 weddings, and we’re sitting at well over 609 love stories we have been trusted wi

Valentine’s Day is just around the corner, and there’s no better way to show your love than with a beautiful, thoughtfully chosen gift. At Real Florist , we’ve curated a selection of romantic bouquets, luxe hampers, and bespoke floral arrangements that will delight your special someone. Stunning Valentine’s Bouquets From classic red roses to pink and pastel blooms , our Valentine’s Day bouquets are designed to impress. Whether you’re celebrating a first Valentine’s together

Mother's Day was a HIT!! But, was it profitable? Let's discuss why it is SO important to KNOW YOUR NUMBERS in the Floristry industry.

Why Flowers for Mum This Mother’s Day? (And Why Buying Local Matters More Than Ever) The Real Florist Premium Bouquet There’s something...

I feel hypocritical with the language of 'sustainable floristry' but let's be REAL, we are not perfect but we are doing our best!

Do I need Roses for Valentine's Day? We look at the traditions of Valentine's Day and what your lover really means to you.

Resilience in small business is the key to success, but what does RESILIANCE in business really mean?

How to get the most out of your flower budget If you're looking to make the most out of your flower budget, there are several tips and...

In today’s digital age, reviews play a crucial role in shaping the success and reputation of businesses. At The Real Florist Albury, we...

As the event season approaches, it's time to start thinking about how to make your gatherings truly unforgettable. Whether you're...

Flowers have an innate ability to captivate us with their vibrant colors, delicate petals, and enchanting fragrances. As a florist, we...

Why don’t we offer one on one workshops? Why are our workshops always groups of like minded people gathering together to learn new...

At The Real Florist Albury, we understand the importance of commemorating a loved one's life with dignity and grace. Our funeral flower...

Floristry is not just about arranging flowers, it's about creating connections that can last a lifetime.

When it comes to planning a wedding, choosing the right vendors can make all the difference.

Why are locally grown flowers so special and why should we support them you ask? The answer is simple flower lovers!!

Flowers have been known to have a positive impact on mental health. Research has shown that exposure to flowers can reduce stress,...