Reimagining Weddings: How The Real Florists loves Connection and Authenticity

I love what I do.

I really do.

And if you know me, you know I LOVE love.

That’s why over the last 16 years I have loved being a wedding florist! Truly. The excitement. The giddy planning. The dreaming. The building of something that exists for one day, but is remembered forever.

When I looked at the numbers of doing between 30-40 weddings a year, add in a year where my incredible team took on 52 weddings, and we’re sitting at well over 609 love stories we have been trusted with. That’s huge. That’s an honour.

What I loved most wasn’t the scale or the styling trends. It was the connection.

Getting to know couples. Hearing how they met. Watching them grow. Seeing them again a year out and on a special occasion, following along with their careers, families, and new chapters. 

That part has always felt like magic.

But if I’m being REAL with you… Over the last few years, I started to fall out of love with weddings.

Not love itself. Not floristry. Burnout. The kind that sneaks up quietly. That you don’t realise how far past it you are until you’re already exhausted.

As demand grew, so did the workload. And when the workload increases, something always has to give. I found myself in consultations with couples and realising I had no recollection of who they were. If you know me, you know that is not me. Connection is my core value. It sits at the centre of everything I do.

When you’re a single mum, running two businesses, and weddings essentially become a third business of their own, something has to pause.

It couldn’t be my everyday floristry.

It couldn’t be my family. (Although, with hindsight, if you’re a mum working late most Thursdays and Fridays, and almost every weekend for your children’s entire lives… they have missed out in ways you don’t always see in the moment.)

That realisation hits hard.

So mid last year, I pressed pause on weddings altogether! I know there were beautiful couples who were disappointed. Couples I would have loved to work with. When your vision isn’t clear and you’re operating in overwhelm, that’s when the wheels start to wobble, any business owner knows that’s the danger zone. I’ve worked far too hard to let that happen now.

That pause gave me exactly what I needed. Time. Clarity. Perspective. So here’s what’s changing:

Going forward, we will be taking MAXIMUM of two weddings per month. and it is first in best bloomed (see what I did there) 

I’m throwing the question “what’s your budget?” out the bloody window. I truly don’t care!! 

What I do want to know is:

Who are you?

What’s your love story?

How can I best serve you on your day?

I still love love. I always will. But now, I want my work to be full of purpose and meaning again. I want to know you. To connect deeply. To create with intention.

Because my absolute favourite part of the last 16 years hasn’t been the flowers themselves.

It’s been watching our couples’ lives change and grow, and getting to be a small part of that journey.

That… is the REAL magic.

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